01.06.11 ã.

This information letter presents our new fonts announced during the period from November 2010 till May 2011.


Natalia Vasilyeva

Orbi, Orbi Sans
Elina

Type system Orbi is low contrast antiqua of elegant design with a well developed set of members. It consists of 10 roman and italic faces of different proportions and weights and 3 decorative calligraphic fonts. It also contains 3 additional fonts with variants of decorated initials. Roman style includes small capitals. Due to wide variety of styles the font can be used in different areas — basic styles are good for books and periodicals, narrow styles can work in columns and tables of business papers, decorative styles can find a place in ceremonial typography where swashes, calligraphy and initials are usual.
Orbi Sans was designed as an extension of the font system Orbi. The faces were coordinated with Orbi on metrics, proportions, weights, and design features. It can be used together with Orbi and separately.

Elina continues the series of graceful calligraphic typefaces by Natalia Vasilyeva that partially imitate broad pen drawings. The family consists of two styles — normal and decorative. Decorative style contains characters ornamented with thin strokes that add a beauty and charm to the design. The fonts can be used in display matters, advertising and celebration texts. Designer Natalia Vasilyeva.


Sumner Stone
Vladimir Yefimov

ITC Stone Sans Cyrillic

ITC Stone Sans was designed in 1988 by Sumner Stone as a part of ITC Stone super-family, an extended family of designs including three sub-families: Serif, Sans, and Informal. To succeed, all of these designs had to interrelate with each other perfectly and still be able to stand on their own as distinctive typestyles. All they have the same cap height, the same lowercase x-height, and the same stem weights. ITC Stone Sans is a modern version of the "humanistic" sans-serif font reminiscent such faces like Gill Sans, Kabel, and Syntax. The design has a moderate but visible contrast in stroke weight, large x-height, and slightly condensed proportions. Terminals are clipped at right angles to the stroke like in Syntax. The family consists of three weights plus matching italics. The fonts are very legible and create a modern, dynamic impression. ITC Stone Sans range of applications is virtually limitless. Fine books, annual reports, restaurant menus, business correspondence, corporate identity programs, movie credits and advertising campaigns have all been set with various faces from the family. Cyrillic version was developed by Vladimir Yefimov


Olga Umpeleva

Pragmatica Slabserif

Pragmatica Slabserif was designed as a complement to the popular type family Pragmatica by Vladimir Yefimov and Isabella Chaeva (1989-2004) by addition of square serifs. Inspired by Helserif (Phil Martin, 1978) which was formed in the same way by addition of square serifs to Helvetica (Eduard Hoffman and Max Miedinger, 1957). First sketches of Pragmatica Slabserif were created by Vladimir Yefimov in 1988 during development of Pragmatica. Olga Umpeleva designed the whole slabserif type family of six weights basing on that sketches. All styles of Pragmatica Slabserif coordinate with corresponding Pragmatica styles on metrics, proportions, weights and design. The new family can be used together with Pragmatica and separately. It's convenient for technical texts, for magazines of general nature, for business applications as well as for advertising and display matter.


Olga Karpushina

Private Sans

Private Sans is a three styles family of humanistic sans serif based on broad pen calligraphy. Its noticeable distinctions — a vivid irregular nature which is not typical for usual Cyrillic text faces. Characters of the font have visible “inthasis”, soft terminals and slanted axis in internal ovals. The name of the font reflects an intention to design a typeface for personal messages. It can be used in blogs, e-mails, personal Web pages — the places where author wants to show his personal attitude and invite visitors to enter his intimate space. It also usable for memoirs, autobiographies, interviews, and for those kind of literature that deals with feelings and emotional experience. The font family was designed by Olga Karpushina on the base of her graduate work of Type and Typography course in British Higher School of Art and Design.


Alexandra Korolkova
Olga Umpeleva
Vladimir Yefimov

PT Serif Pro


PT Serif Pro is an universal type family designed for use together with PT Sans Pro family released earlier. PT Serif Pro coordinates with PT Sans Pro on metrics, proportions, weights and design. It consists of 38 styles: 6 weights (from light to black) with corresponding italics of normal proportions; 6 weights (from light to black) with corresponding italics of narrow proportions; 6 weights (from light to black) with corresponding italics of extended proportions; and 2 caption styles (regular and italic) are for texts of small point sizes. The letterforms are distinguished by large x-height, modest stroke contrast, robust wedge-like serifs, and triangular terminals. Due to these features the face can be qualified as matched to modern trends of type design and of enhanced legibility. Mentioned characteristics beside conventional use in business applications and printed stuff made the fonts quite useable for advertising and display typography. Each font next to standard Latin and Cyrillic character sets contains alphabet glyphs of title languages of the national republics of Russian Federation and support the most of the languages of neighboring countries. The fonts were eveloped and released by ParaType in 2011. Design — Alexandra Korolkova with assistance of Olga Umpeleva and supervision of Vladimir Yefimov. In May of 2011 PT Serif family together with PT Sans was awarded by Bronze in Original Typeface category on ED-Awards Design Festival.


Gennady Fridman

Zubilo

An informal decorative sans serif was designed by Gennady Fridman and released by ParaType in 2004. Based on informal lettering. In Russian «Zubilo» means «Cold cutter» or «Chisel». Colorful letterforms seems to be cut by an amateurish but strong hand used to operate with rough metal tools, not with pen or pencil. The face is good for use in advertisements, posters and headlines, especally for comic editions and youth press. Decorative styles were added in 2011 by the same author.