Susan Classic, Susan Sans
The latest developments of famous Armenian designer Manvel Shmavonyan made an excellent addition to the ParaType library.
Manvel created a superset of types which he called Susan Family in honor of his wife. The first part of the superset (type Susan) which was released last year was enhanced by two more: low-contrast slab serif type Susan Classic and a sans serif typeface Susan Sans with open letterforms.
Soft letters’ design and rounded tops of lower case unite those three types into one type system. Nevertheless, each one of the type families in the system has its own unique features. Those types are well suited for use in advertising and display typography and due to the solid construction are especially good for TV design and monitors for ATM and the like.
Two of the earlier released typefaces — Bublik and Plastilin — got new weights added to their families.
Designer Oleg Karpinsky is famous for his fearless experiments with forms – and that statement fully applies to those typefaces. Very new and progressive font “Bublik”, which was noted by the Diploma at the TDC2 2005 annual competition, in 2008 got two new weights – Bold and Black.
For three years you have been able to see typeface Plastilin on the streets of Moscow – chain of pharmacies “Rigla” used this typeface for their displays. Recently Oleg improved letterforms and added two additional weights (Light and Black) to that typeface. Both types can be used in display settings such as advertisement, calendars, etc. and for short text passages.
Textbook New is based on the 50-year old design of Bukvarnaya type by Elena Tsaregorodtseva. Bukvarnaya was developed for the elementary school textbooks.
New time creates new challenges and offers new opportunities. Understanding new demands, ParaType asked young designer Isabella Chaeva to develop a new version of the old font and thus to revitalize it. As a result of her effort you can have typeface which is so simple, natural and translucent that it does not interfere with the ability of a person to read and comprehend. The set consists of 8 faces which is very useful in creating textbooks with their complicated design full of inserts, footnotes and such. Based on its clear cut design, Textbook New will make it easier to teach children to read and even to think.
Federico is a typeface designed by Olga Umpeleva based on hand-writing of Federico Garcia Lorca, the eminent Spanish poet and playwright.
It was created in 2007 for the book about the poet. It has an appearance of the natural handwriting and can be used in advertising, display typography, headline composition and most definitely for love poems!
Being a book designer, Natalia Vasilyeva still finds time to create beautiful typefaces. In the last 6 months she prepared to release 4 new types – three decorative fonts (Blick, Lockon, Pallada) and a serif font family (Mirandolina). All four of those types are very feminine in their design and as real women each of them has its own distinguished personality.
Let’s compare: Curlicues of Lockon show us a young, flirty and unpredictable girl — kind of “fly by the seat of her pants”.
Pallada with its flowing design is more reserved. Soft one-side serifs create an image of a gorgeous woman from a long gone era when people were not in a hurry and beauty was appreciated and honored.
If Pallada represents quiet enjoyment of time passing by, Blick is a symbol of every given moment.
Its rounded terminals are stylized like drops of liquid giving an impression that you are the first one reading that text — be it a love letter or an advertising of the spring sale.
This face has all hues of a woman’s personality. Four basic weights are supplemented with three calligraphic versions. “Calligraph 1” with its slant and swashes gives an impression of swiftness and speed; “Calligraph 3” is more reserved; and “Calligraph 2” is the most controversial of three: on one hand, swashes show the bravery and the force, on the other hand, absolute absence of slanting represents stubbornness and obstinacy.
Vladimir Yefimov, Isabella Chaeva
Futura is a typeface with a long and rich history. The first version was created for Bauer company by designer Paul Renner in 1927. The first Cyrillic version known by the name of Futuris was developed for ParaType by Vladimir Yefimov in 1995. Then and additional Cyrillic faces were created by Isabella Chaeva in 2007. Because of the fact that typeface was developed by different designers the usage of Futura was complicated by the technical difficulties such as discordance in metrics, uneven weights etc. The united effort of two designers stopped that chaos. Futura New is a uniform type family which consists of seven weights with corresponding obliques plus eight condensed styles. All these fonts are coordinated in letterforms, metrics, and weights to better working together.