I started designing Linotype Aroma about six months after discovering that Frutiger is not a brand of candy and Garamond not the name of a perfume, admitted German type designer Tim Ahrens about his typeface. "I didn't want Aroma to be one of these bland, faceless fonts which sacrifice the natural, independent character of their figures to neutrality. I believe that beauty is often created coincidentally. For example, I am fascinated by the beauty of propeller blades, whose design is the transformation of a bird's wing. I like their organic and abstract form, which still carries the essence and complexity of the original. A bird's wing, a propeller: these are behind the formal concept of Aroma. Many contours have parabolic forms. The lower case r, for example, consists exclusively of lines and parabolic forms." Tim Ahrens also decided to give his font a more defined stroke contrast as is usual for sans serif fonts. The end strokes of many letters are slightly convex, giving the font a natural and organic look. Linotype Aroma is a lively font with lots of personality and is suitable for longer texts.
Linotype Aroma is a trademark of Linotype GmbH and may be registered in certain jurisdictions.
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