Tags: text, headline, magazines, leaflets, posters, advertising, business, packaging, corporate, dynamic, modern, democratic, heavy, thin, condensed, small caps, indexes, type system
Classification: Sans Serif Grotesque

Ida is a simple and utilitarian typeface reminiscent of late 19th/early 20th Century grotesques, yet having a warm and friendly nature. Closed apertures and low contrast combined with elegant skeleton of individual characters create an impression of both rationality and comfort. Technically the font is modern and functional but still calls forth the emotion of a valve radio. Ida comes in 18 styles 6 roman weights with companion italics and 6 narrow widths. One can also benefit from the use of small caps, alternate characters and indices. The typeface was designed by Maria Kharlamova (Selezeneva) and released by ParaType in 2017.